Amaanat denotes the beautiful treasures that we keep for life. Thus Amaanat, under the aegis of The Creative Living Foundation, helps promote India’s Amaanat – the ancient and precious artistic traditions in clothes and crafts. Our ancient arts of weaving, with their intricate and delicate design, need to be preserved and perpetuated. These classic creations in vibrant colors are borne of personal dedication. A traditional sari, for instance, will go through a number of hands and processes; each one adding value to it with adoring attention and creative concentration.
Clothing (also called clothes and attire) is fiber and textile material worn on the body. The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies. The amount and type of clothing worn depends on body type, social, and geographic considerations. Some clothing types can be gender-specific. Physically, clothing serves many purposes: it can serve as protection from the elements, and can enhance safety during hazardous activities such as hiking and cooking. It protects the wearer from rough surfaces, rash-causing plants, insect bites, splinters, thorns and prickles by providing a barrier between the skin and the environment. Clothes can insulate against cold or hot conditions. Further, they can provide a hygienic barrier, keeping infectious and toxic materials away from the body. Clothing also provides protection from ultraviolet radiation. Wearing clothes is also a social norm, as being deprived of clothing in front of others may be embarrassing, or not wearing clothes in public to the extent that genitals, breasts or buttocks are visible could be seen as indecent exposure.